Upwardly is a fictional brand I developed to showcase my expertise in designing for an integrated branding program.
ASSIGNMENT
Create a cohesive set of assets—including a logo, social posts, a journal ad, an overview brochure (manifesto), swag, event materials, and other deliverables—for a modern employment platform targeting young professionals, with a focus on career growth and work-life balance.
EXECUTION
I thoughtfully chose each asset after developing the brand name, color palette, typography, and imagery. For some tactical copy, I used an AI tool, providing prompts and guiding the direction to ensure everything stayed on-brand.