Tranquil is a fictional meditation app I created to demonstrate my skills in marketing design. It’s aimed at both seasoned meditators and beginners alike. What sets Tranquil apart is its customizable experience—users can layer as much or as little guidance, music, and ambient sound as they like to suit their personal preferences.
ASSIGNMENT
Develop a cohesive suite of brand assets, including a logo, app screen, social media posts, a print ad, outdoor advertising, a companion journaling book, and additional collateral.
EXECUTION
After establishing the brand name, color palette, typography, and visual style, I carefully selected each asset to support the overall brand experience. I used generative AI to assist with some tactical copywriting—crafting prompts and refining output to ensure consistency with the Tranquil voice and aesthetic