ASSIGNMENT
As a Guidewire's Corporate and Product Marketing Team member, I refreshed a suite of product and solution icons. The pre-existing icons, remnants of a rebrand accomplished in 2020, needed an evolutionary touch. Fast forward to 2023, and Guidewire initiated an ingenious brand refresh that necessitated a contemporary approach. It became evident that the current icons no longer seamlessly integrated with the ever-evolving brand identity.
EXECUTION
Guided by the Executive Marketing VP's and Creative Director's leadership, I jumped in. This endeavor involved a surface-level makeover and a comprehensive exploration of their essence. I meticulously dissected each icon, discerning their common threads, identifying areas for innovation, and pinpointing elements that deserved preservation. The process was not just about updating visuals; it was about weaving the icons into the very fabric of the refreshed brand.