ASSIGNMENT
Create an infographic that explains how insurance companies and agents can offer Business Operating Policies (BOP) using Guidewire technology. Guidewire’s products and solutions are quite pricey and can have a time-consuming scale-up. This offering uses existing products in a novel way to make MicroBOP a painless endeavor for our customers.
EXECUTION
I collaborated with the product development team, product marketing managers, a copywriter, the chief marketing officer, and the company’s chief evangelist. We were developing the infographic while the actual offering was being designed. Seeing this side of the business while making sense of the complicated as a designer was exciting.