ASSIGNMENT
Develop a compelling event identity and themeline for the 2023 PRIDE program at Guidewire.
Guidewire's PRIDEguide ERG made a resounding impact during Pride Month, boasting a dynamic lineup of events, outreach initiatives, and charitable donations. Our inclusive community unites LGBTQ+ employees and allies under a common purpose: to enlighten, instruct, and actively involve the wider society.
EXECUTION
The event identity commands attention through vibrant t-shirts, each embodying a hue of the PRIDE rainbow. This distinctive mark was pulled through the related elements. Assets included buttons, stickers, Zoom backgrounds, Slack announcements, and internal screens and posters.