Guidewire Connections is the premier convention for technology in the property and causality insurance space. About three thousand customers, prospects, partners, sponsors, and industry analysts attend annually. In 2019 the event was held in Washington DC at the Gaylord Resort and Convention Center in early November.
ASSIGNMENT
As the lead brand designer for the event, I was tasked with sourcing artists that could visually articulate the event theme, “The World of P&C,” and pull that visual theme across all assets needed before and during the event.
Deliverables included pre-show promotional digital assets, such as Marketo emails, Social postings, web banners, and infographics. Work samples include an initial pitch deck, branding style guide, on-site signage, and exhibits.
EXECUTION
I worked closely with commissioned illustrators Greg Mably for the event theme “The World of P&C” and Tracie Ching for her unmistakable portraits.
I also directed other designers, presentation specialists, and production teams throughout the event preparation process. We worked closely with Scott Briskman of Sagehaus for some mainstage keynote motion design.