ASSIGNMENT
A while back, I collaborated at a defunct advertising firm focused on healthcare promotion. My task involved teaming up with a gifted copywriter to craft an ad concept featuring an illustrated figure portraying a client-side marketing director navigating the challenges of managing numerous agencies and consultants. We aimed to highlight the advantages of choosing a full-service shop, "Agency:Life," a fictitious agency I conceived for context.
EXECUTION
I devised the illustrated character and pulled it through to a series of ads. More recently, I revamped these ads into a captivating social media carousel series.